A: Pharma pricing software helps pricing teams efficiently create, manage, and update product prices across markets. Acting as a central price database and management platform, it connects market, payer, and internal data to ensure consistency and transparency. Solutions like LS Genius | PriceManager automate approval workflows, integrate with ERP and CRM systems, and use real-time information to adjust prices dynamically. By combining internal and external insights, pharma pricing software supports pricing strategies that drive growth while maintaining compliance.