Navigate the complexities of international reference pricing

Simplify global pricing, simulate launch and pricing scenarios, and make confident cross-market decisions with AI-enabled international reference pricing software.

Streamline launch and pricing strategies in a highly complex and regulated industry

In many markets, national pricing authorities determine pharmaceutical prices by referencing the price of the same product in other countries. This creates a dense, interlinked system of international reference pricing, making it challenging to define effective launch and post-launch strategies without oversight across markets. LS Genius | IRP combines cutting-edge AI with over 40 years of global pricing expertise from Simon-Kucher to simplify international price referencing management and support confident, data-driven decision-making.

How LS Genius | IRP powers smarter global launch and pricing strategies

Discover how our AI-driven international reference pricing software brings together Simon-Kucher’s proprietary international reference pricing rule library, advanced analytics, and cloud-based infrastructure to help build comprehensive global launch and post-launch plans.

Why pharma and biotech companies choose our international reference pricing software

Determine the best international launch sequence

Design an optimal, data-driven launch sequence by modeling how different country rollout order, price points, and launch timing affect long-term price sustainability and revenue. LS Genius | IRP gives clear visibility into cross-country dependencies, enabling teams to confidently identify the ideal launch sequence and starting prices for each priority market.

Analyze pricing risk across your entire product portfolio

Evaluate international reference pricing exposure across all products, highlighting where pricing pressure, erosion risk, or cross-market misalignment may occur. LS Genius | IRP enables commercial, global pricing, and market access teams to quickly identify vulnerable markets, compare scenarios, and develop targeted mitigation strategies across the portfolio – strengthening international price referencing management throughout complex product lifecycles.

Assess the post-launch impact of international price referencing

Model international reference pricing dynamics across the full product lifecycle – showing how initial pricing decisions influence list and net prices, revenue, and profitability over time. By simulating future outcomes and market variability, LS Genius | IRP enables teams to anticipate long-term effects, adjust strategies early, and make more informed, strategic decisions throughout the product’s lifecycle.

How LS Genius | IRP works in practice

IRP library

Access a comprehensive IRP rule library in LS Genius | IRP, covering detailed regulations and referencing methodologies for more than 100 countries. The library is continuously updated to reflect global pricing changes, ensuring assumptions remain accurate and current. Rules can be refined to match internal strategy, launch plans, or market expectations, supporting consistent and reliable forecasting across markets.

Detailed international reference pricing impact

Analyze how international reference pricing influences list and net prices using LS Genius | IRP, with granular modeling that traces how price changes ripple across countries. Teams can explore multiple scenarios, assess revenue and margin impacts, and identify markets most sensitive to international price movements. This helps anticipate pricing pressure early and shape effective mitigation strategies.

KPI overview

Access an intuitive KPI dashboard in LS Genius | IRP that highlights expected revenue, margin outcomes, and profitability under different international reference pricing conditions. Comparing scenarios with and without international reference pricing influence provides a transparent view of pricing exposure. These insights help commercial teams align on launch strategy, investment priorities, and long-term planning, supporting stronger governance around international price referencing management.

Tailored solutions

Built on a modular platform, SK Engine can be configured to meet a wide range of pricing needs. For more complex requirements, tailored solutions extend that flexibility even further.

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Book a demo

Discover how LS Genius | IRP accelerates market access, strengthens regulatory decision-making, and delivers a centralized pharma knowledge repository your teams can rely on.

Book your demo today